Starting with Boutique hotels, this introduction delves into the world of luxury accommodations, showcasing the art of personalized service and exquisite design that sets these establishments apart.
From the personalized guest experiences to the innovative architectural features, Boutique hotels offer a glimpse into a realm where every detail is meticulously curated to create a memorable stay for visitors.
How can businesses improve customer satisfaction?
In today’s competitive business landscape, customer satisfaction plays a crucial role in the success of any organization. It is essential for businesses to prioritize customer satisfaction to retain existing customers and attract new ones. Let’s explore key strategies for enhancing customer satisfaction, examples of successful businesses that prioritize customer satisfaction, the impact of customer satisfaction on business growth and reputation, and a list of best practices for businesses to follow in order to achieve high customer satisfaction levels.
Identify key strategies for enhancing customer satisfaction
- Provide excellent customer service: Respond promptly to customer inquiries and resolve issues efficiently.
- Personalize the customer experience: Tailor products or services to meet individual customer needs and preferences.
- Solicit and act on customer feedback: Regularly seek input from customers to understand their satisfaction levels and make improvements accordingly.
- Offer loyalty programs and rewards: Incentivize repeat business and encourage customer loyalty through rewards and exclusive offers.
Provide examples of successful businesses that prioritize customer satisfaction
- Amazon: Known for its customer-centric approach, Amazon excels in providing a seamless shopping experience and outstanding customer service.
- Zappos: This online shoe retailer is renowned for its focus on customer satisfaction, going above and beyond to ensure customer happiness.
Explain the impact of customer satisfaction on business growth and reputation
Customer satisfaction directly influences customer loyalty, repeat business, positive word-of-mouth referrals, and ultimately, the success and growth of a business. A satisfied customer is more likely to become a loyal advocate for the brand, contributing to a positive reputation in the market.
Develop a list of best practices for businesses to follow in order to achieve high customer satisfaction levels
- Train and empower employees to deliver exceptional customer service.
- Communicate transparently and honestly with customers.
- Consistently meet or exceed customer expectations.
- Regularly assess and improve the customer experience.
Design and Architecture
Design and architecture play a crucial role in shaping the unique identity and charm of boutique hotels. The aesthetic appeal, functionality, and overall ambiance created by the design elements and architectural features greatly contribute to the guest experience.
Different Design Styles in Boutique Hotels
- Eclectic Style: Combining various design elements, colors, and textures to create a dynamic and vibrant atmosphere.
- Minimalist Style: Emphasizing simplicity, clean lines, and a clutter-free environment for a contemporary look.
- Vintage Style: Incorporating retro furnishings, antiques, and nostalgic elements to evoke a sense of nostalgia and character.
- Industrial Style: Featuring exposed brick walls, metal accents, and raw materials for a modern and edgy aesthetic.
Innovative Architectural Features in Boutique Hotels
- Green Roofs: Sustainable and eco-friendly roofing systems that help reduce energy consumption and provide a natural touch.
- Atriums: Open, light-filled spaces often featuring lush greenery, water features, and seating areas for a peaceful oasis within the hotel.
- Unique Room Layouts: Non-traditional room configurations, such as split-level suites or loft-style rooms, to offer a distinctive guest experience.
- Art Installations: Incorporating art pieces, sculptures, or installations throughout the hotel to enhance the visual appeal and create a sense of cultural enrichment.
Influence of Design on Guest Experience
- Creating a Memorable Impression: The design and architecture set the tone for a guest’s stay, leaving a lasting impression and creating a sense of exclusivity.
- Enhancing Comfort and Relaxation: Thoughtfully designed spaces, comfortable furnishings, and soothing color palettes contribute to a relaxing and rejuvenating environment.
- Promoting Social Interaction: Well-designed communal areas and gathering spaces encourage socializing among guests, fostering a sense of community and connection.
- Reflecting the Hotel’s Identity: The design choices and architectural features reflect the unique character, history, and values of the boutique hotel, setting it apart from chain hotels.
Location Selection
Location plays a crucial role in the success of a boutique hotel, as it directly impacts the target market, accessibility, and overall experience for guests. Choosing the right location can significantly influence the footfall and profitability of the hotel.
Ideal Characteristics of a Location
When selecting a location for a boutique hotel, several factors need to be considered. The ideal location should be easily accessible, close to local attractions, and have minimal competition. It should also align with the theme and target market of the hotel to attract the right clientele.
Urban vs. Rural Locations
Urban locations offer high foot traffic, diverse dining options, and a vibrant atmosphere, but they come with high competition and noise levels. On the other hand, rural locations provide a peaceful ambiance, scenic views, and a retreat-like experience, but may lack the same level of amenities and accessibility.
Pros and Cons of Different Location Types
| Location Type | Pros | Cons |
|---|---|---|
| City Center | High foot traffic, accessibility | High competition, noise |
| Beachfront | Scenic views, leisure activities | Seasonal demand, weather-dependent |
| Historic District | Charm, cultural attractions | Regulations, limited space |
Market Research for Location Identification
Before finalizing a location, conducting thorough market research is essential. Key metrics to consider include demographic data, tourist trends, competitor analysis, and accessibility. Understanding the target market and their preferences can help in identifying the best location for a boutique hotel.
Guest Experience
Boutique hotels are known for offering a personalized guest experience that goes above and beyond the standard expectations. From the moment guests arrive, they are greeted with warmth and attentiveness, making them feel truly welcome and valued.
These hotels create a sense of exclusivity by paying attention to every detail, from the unique decor and furnishings to the personalized services tailored to each guest’s preferences. This level of attention makes guests feel special and creates a memorable experience that sets boutique hotels apart from larger chain hotels.
Personalized Service
- Boutique hotels often provide personalized services such as welcome drinks, handwritten notes, and customized amenities in the room to cater to the specific needs and preferences of each guest.
- Staff members are trained to anticipate guest needs and provide attentive service without being intrusive, creating a welcoming and comfortable environment.
- Guests are often greeted by name and treated as individuals rather than just another room number, fostering a sense of connection and making the stay more personal.
Exclusivity and Attention to Detail
- The intimate size of boutique hotels allows for a more exclusive and intimate atmosphere, with fewer guests and more personalized interactions with staff.
- Unique design elements, curated art pieces, and luxurious amenities contribute to the overall ambiance of exclusivity, making guests feel like they are part of something special.
- Attention to detail in every aspect of the guest experience, from the quality of bedding to the selection of bath products, creates a luxurious and memorable stay for guests.
Memorable Experiences
- One boutique hotel surprised a guest with a private rooftop dinner overlooking the city skyline, complete with live music and personalized menu options tailored to their tastes.
- Another hotel arranged a special wine tasting experience with a local sommelier for a guest who expressed an interest in learning more about wine during their stay.
- Guests have shared stories of boutique hotels going above and beyond to celebrate special occasions like birthdays and anniversaries, creating unforgettable moments that leave a lasting impression.
Sustainability
Boutique hotels are increasingly adopting eco-friendly practices to promote sustainability and minimize their environmental impact. These practices not only benefit the planet but also enhance the overall guest experience. Let’s explore five common eco-friendly practices adopted by boutique hotels and their contributions to sustainability.
Energy-Efficient Lighting
- Many boutique hotels utilize LED lighting, which consumes less energy compared to traditional incandescent bulbs.
- This practice reduces electricity consumption and lowers energy bills, making it a cost-effective and sustainable choice.
Water Conservation Strategies
- Boutique hotels often implement water-saving measures such as low-flow toilets, faucets, and showerheads.
- By reducing water usage, these hotels help conserve this precious resource and minimize their environmental footprint.
Waste Reduction and Recycling Programs
- Many boutique hotels have recycling initiatives in place to reduce the amount of waste sent to landfills.
- By recycling paper, glass, plastic, and other materials, these hotels contribute to a more sustainable environment.
Green Cleaning Practices
- Boutique hotels often use eco-friendly cleaning products that are non-toxic and biodegradable.
- By choosing green cleaning practices, these hotels promote a healthier indoor environment for guests and staff.
Sustainable Food and Beverage Options
- Many boutique hotels source local, organic, and seasonal ingredients for their menus.
- This practice supports local farmers, reduces carbon emissions from food transportation, and offers guests fresh and sustainable dining choices.
Comparison Table: Environmental Impact
| Environmental Impact | Traditional Hotels | Boutique Hotels (Sustainable Practices) |
|---|---|---|
| Energy Consumption | Higher due to inefficient systems | Lower with energy-efficient lighting and practices |
| Water Usage | High without conservation efforts | Lower with water-saving strategies |
| Waste Generation | More waste produced | Less waste through recycling programs |
Financial Benefits and Challenges
- Financial Benefits: Reduced utility costs, enhanced brand reputation, attracting eco-conscious guests.
- Challenges: Initial investment in eco-friendly upgrades, training staff on sustainable practices, potential higher upfront costs.
Transitioning to Sustainability Guide
- Conduct an energy audit to identify areas for improvement.
- Implement energy-efficient lighting and appliances.
- Introduce water-saving measures and waste reduction programs.
- Source local and sustainable products for food and amenities.
- Educate staff and guests on sustainable practices and initiatives.
Culinary Experiences
Culinary experiences play a crucial role in enhancing the overall guest experience at boutique hotels. From locally sourced ingredients to innovative menus, dining options in boutique hotels are designed to provide guests with a unique and memorable experience.
Curating Unique Dining Experiences
Boutique hotels often collaborate with talented chefs to curate menus that highlight the local flavors and ingredients of the region. This allows guests to immerse themselves in the culinary culture of the destination, creating a truly authentic dining experience.
Collaboration with Acclaimed Chefs
Many boutique hotels partner with renowned chefs to offer guests exceptional dining experiences. These collaborations bring a high level of expertise and creativity to the hotel’s restaurants, ensuring that guests enjoy top-notch cuisine during their stay.
Renowned On-Site Restaurants
Some boutique hotels are known for their on-site restaurants that have gained recognition for their culinary excellence. These restaurants often attract both hotel guests and locals, becoming destinations in their own right for those seeking exceptional dining experiences.
Technology Integration
Technology plays a crucial role in enhancing guest experiences at boutique hotels, striking a balance between personalized service and modern advancements.
Smart Room Features
Many boutique hotels are incorporating smart room features such as voice-activated assistants, smart lighting, temperature control, and entertainment systems. These features allow guests to personalize their stay and create a more comfortable environment.
Mobile Check-In and Keyless Entry
Streamlining the check-in process, boutique hotels are offering mobile check-in options and keyless entry systems. This not only saves time for guests but also provides a contactless and convenient experience.
Virtual Concierge Services
Utilizing virtual concierge services through mobile apps or in-room tablets, boutique hotels are able to provide guests with instant access to information about the hotel amenities, local attractions, and services. This enhances the overall guest experience and allows for quick communication with the hotel staff.
Personalized Recommendations
By leveraging data analytics and artificial intelligence, boutique hotels can offer personalized recommendations to guests based on their preferences and past interactions. This tailored approach creates a unique and memorable stay for each guest.
Wellness and Spa Facilities
Wellness and spa facilities play a crucial role in enhancing the overall guest experience at boutique hotels. These offerings provide guests with a sanctuary to relax, rejuvenate, and focus on their well-being during their stay.
Holistic Wellness Experiences
When it comes to boutique hotels, holistic wellness experiences go beyond traditional spa services by incorporating elements that cater to the mind, body, and soul of guests. These experiences focus on achieving balance and harmony in all aspects of wellness.
- Yoga and meditation classes
- Nutritional counseling and wellness workshops
- Healing therapies such as reiki and crystal healing
Unique Spa Treatments and Facilities
Boutique hotels often offer unique spa treatments and facilities that set them apart from traditional spa services. These offerings may include:
- Organic and locally sourced skincare products
- Outdoor spa cabanas with panoramic views
- Specialized treatments inspired by local traditions
Exceptional Wellness Programs
Some boutique hotels are renowned for their exceptional wellness programs that cater to the diverse needs of guests. These programs may include:
- Personalized wellness consultations
- Detox retreats and wellness retreats
- Mindfulness and stress management workshops
Traditional Spa Services vs. Modern Wellness Trends
While traditional spa services focus on relaxation and pampering, modern wellness trends in boutique hotels emphasize holistic well-being and personal growth. Guests can expect a blend of traditional spa services with innovative wellness offerings.
- Traditional: Massages, facials, and body treatments
- Modern: Sound therapy, energy healing, and wellness coaching
Creating a Serene Spa Environment
To create a serene and relaxing spa environment for guests, boutique hotels can:
- Use calming colors and natural materials in the spa decor
- Offer quiet spaces for relaxation and reflection
- Provide aromatherapy and soothing music to enhance the ambiance
Role of Technology in Enhancing Wellness Experiences
Technology plays a significant role in enhancing wellness experiences at boutique hotels by:
- Offering virtual fitness classes and wellness apps for guests
- Utilizing smart devices for personalized wellness recommendations
- Implementing digital detox programs to promote mindfulness
Branding and Marketing
Branding and marketing play a crucial role in setting boutique hotels apart from their competitors and attracting guests. By effectively differentiating themselves through branding and implementing tailored marketing strategies, boutique hotels can create a unique identity and build a loyal customer base.
Differentiation through Branding
- Unique Theme and Design: Boutique hotels often differentiate themselves through their unique themes and design elements that reflect the local culture or history.
- Personalized Guest Experience: Emphasizing personalized service and attention to detail can set boutique hotels apart from larger chain hotels.
- Storytelling: Sharing the story behind the hotel, its concept, and the people behind it can create an emotional connection with guests.
Effective Marketing Strategies
- Targeted Online Advertising: Utilizing targeted online advertising on platforms like Google Ads and social media can reach potential guests effectively.
- Influencer Partnerships: Collaborating with influencers and travel bloggers can help increase visibility and attract a new audience.
- Email Marketing Campaigns: Sending personalized email campaigns to previous guests and potential customers can help drive bookings and build loyalty.
Role of Social Media
- Engagement and Interaction: Social media platforms like Instagram and Facebook allow boutique hotels to engage with guests, share visually appealing content, and showcase their unique offerings.
- User-Generated Content: Encouraging guests to share their experiences on social media through hashtags can create buzz and attract new guests.
- Influencer Collaborations: Partnering with influencers on social media can help reach a wider audience and increase brand awareness.
Successful Branding Campaigns
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1 Hotel Brooklyn Bridge: Known for its sustainable practices and eco-friendly initiatives, 1 Hotel Brooklyn Bridge has successfully positioned itself as a luxury eco-conscious boutique hotel.
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The NoMad Hotel: The NoMad Hotel in New York City has created a distinct brand identity through its luxurious design, exceptional dining experiences, and unique storytelling approach.
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The Hoxton: With a focus on creating vibrant and locally inspired spaces, The Hoxton has successfully attracted a young and trendy clientele through its innovative branding strategies.
Art and Culture
Art and culture play a significant role in enhancing the unique charm of boutique hotels. By integrating local artworks and artifacts into their interior design, these establishments create a sense of place and offer guests a deeper connection to the destination they are visiting.
Curating Local Artworks and Artifacts
- Boutique hotels carefully select and display local artworks and artifacts in their interior spaces, showcasing the talent and cultural heritage of the region.
- By curating these pieces, boutique hotels not only enhance the aesthetic appeal of their spaces but also provide guests with a meaningful and immersive experience.
Guided Art Tours and Cultural Workshops
- Some boutique hotels offer guided art tours or cultural workshops to guests, allowing them to explore the local art scene and interact with artists in the community.
- These experiences not only educate guests about the region’s art and culture but also foster a sense of appreciation and respect for the local creative community.
Art Programs and Partnerships
- Many boutique hotels have art programs and partnerships in place, such as artist-in-residence programs and collaborations with local galleries.
- Through these initiatives, guests have the opportunity to engage with art in a more intimate and interactive way, enriching their overall stay.
Examples of Art-Focused Boutique Hotels
- The 21c Museum Hotel in Louisville, Kentucky, features contemporary art installations throughout the property and hosts rotating exhibitions to support local artists.
- The Drift San Jose in Costa Rica showcases works by local artisans and offers guests the chance to participate in art workshops and cultural activities.
Impact of Art and Cultural Immersion
- Art and cultural immersion in boutique hotels sets them apart from traditional hotel experiences by providing guests with a more authentic and enriching stay.
- Guests who stay at art-focused boutique hotels often appreciate the opportunity to connect with the local community and gain a deeper understanding of the destination they are visiting.
Event Spaces and Facilities
Boutique hotels are not just about accommodation; they also offer unique event spaces and facilities for various gatherings and occasions. These spaces are designed to provide a memorable and intimate setting for events, ensuring that guests have a one-of-a-kind experience.
Types of Event Spaces
- Intimate meeting rooms: Boutique hotels often have small meeting rooms that are perfect for business meetings or brainstorming sessions.
- Rooftop terraces: Some boutique hotels offer stunning rooftop terraces with panoramic views, ideal for cocktail parties or small weddings.
- Ballrooms and banquet halls: For larger events like weddings or corporate galas, boutique hotels may have elegant ballrooms or banquet halls that can be customized to suit the occasion.
Customization Options
- Flexible layouts: Boutique hotels allow for flexible seating arrangements and room setups to accommodate different event styles.
- Catering services: They often provide customizable catering options to suit the preferences and dietary needs of guests.
- Decor and themes: Boutique hotels work closely with event planners to create unique decor and themes that reflect the vision of the event host.
Memorable Event Hosts
- The NoMad Hotel in New York City is renowned for hosting elegant weddings and upscale corporate events in its beautifully restored event spaces.
- Hotel Emma in San Antonio offers a unique and historic setting for special events, with its industrial-chic ballroom and outdoor courtyard.
- The Ned in London is known for its grand event spaces, including a former banking hall that has been transformed into a stunning venue for weddings and parties.
Guest Profiles and Target Audience
Understanding the typical guest profiles and target audience of boutique hotels is essential for providing personalized experiences and meeting the diverse needs of guests.
Typical Guest Profiles of Boutique Hotels
- Boutique hotels attract a mix of leisure travelers, business professionals, and couples seeking a unique stay.
- Guests at boutique hotels often value personalized service, attention to detail, and a sense of intimacy.
- Young professionals, luxury travelers, and those looking for authentic local experiences are common guests at boutique hotels.
Target Audience of Boutique Hotels
- Boutique hotels aim to attract guests who appreciate design, culture, and personalized experiences over traditional hotel amenities.
- The target audience includes travelers seeking a local and immersive stay, individuals looking for Instagram-worthy accommodations, and those who prioritize unique and boutique experiences.
Preferences and Expectations of Guests
- Guests who choose boutique hotels often expect personalized service, unique design elements, and a strong sense of place.
- They value authenticity, local connections, and curated experiences that reflect the destination.
Examples of Tailored Boutique Hotels
- Hotel Emma in San Antonio caters to history enthusiasts with its historic building and curated library.
- The William Vale in Brooklyn attracts a younger demographic with its rooftop bar and modern design.
Customized Services for Different Target Audiences
- Boutique hotels customize their services by offering unique amenities, personalized recommendations, and tailored experiences based on guest preferences.
- They may provide specialized packages for couples, business travelers, or luxury seekers to enhance their stay.
Guest Demographics at Boutique Hotels
- Age Groups: Boutique hotels welcome a range of age groups, with a focus on millennials and Gen X travelers who value experiences over traditional accommodations.
- Interests: Guests at boutique hotels are often interested in art, design, cuisine, and cultural experiences that go beyond standard tourist attractions.
- Income Levels: Boutique hotels cater to mid to high-income travelers who are willing to pay a premium for unique and personalized stays.
“Staying at a boutique hotel was a truly unique experience – from the personalized service to the thoughtful design details, every moment felt special and memorable.” – Happy Guest
Collaboration with Local Communities
Collaboration with local communities is essential for boutique hotels to promote sustainable tourism and support the economic development of the area. By working together with local businesses and artisans, boutique hotels can create a unique experience for guests while also benefiting the community.
Empowering Local Businesses and Artisans
- Partnering with local artisans to showcase their products in hotel shops or as part of the hotel’s decor.
- Organizing local craft workshops or cultural events to promote traditional craftsmanship and support local businesses.
- Sourcing ingredients from local farmers and producers for the hotel’s culinary offerings, highlighting the region’s specialties.
Successful Community Outreach Program
- Case Study: A boutique hotel in a rural area initiated a program where guests could participate in community projects such as building schools or supporting sustainable agriculture.
- The hotel provided training and resources to local community members, empowering them to take ownership of the projects and create a sustainable impact.
Long-Term Benefits of Community Development
- Building a strong relationship with the local community can lead to increased trust and support for the hotel, resulting in positive word-of-mouth and repeat business.
- Community development projects can help improve the overall quality of life in the area, attracting more visitors and boosting the local economy.
Role of Social Media
- Utilizing social media platforms to share stories and updates about the hotel’s community engagement initiatives, reaching a wider audience and inspiring others to get involved.
- Encouraging guests to share their experiences with the local community on social media, creating a ripple effect of positive impact and raising awareness about sustainable tourism practices.
Signature Experiences and Packages
Boutique hotels are known for their unique and personalized approach to hospitality, offering signature experiences and packages that set them apart from traditional chain hotels. These special offerings create memorable moments for guests and enhance their overall stay, making it truly unforgettable.
Unique Signature Experiences
- Boutique hotels often curate exclusive experiences such as private dining on a rooftop terrace overlooking the city skyline, personalized guided tours of local art galleries, or wellness retreats with renowned experts.
- These experiences are designed to cater to the individual preferences and interests of guests, providing a one-of-a-kind stay that goes beyond just accommodation.
- By offering tailor-made packages that combine luxury, comfort, and local immersion, boutique hotels ensure that guests have a truly authentic and unforgettable experience.
Experiential Travel in Boutique Hotels
- Experiential travel focuses on engaging with the local culture, history, and environment of a destination, rather than just passively visiting tourist attractions.
- Boutique hotels embrace the concept of experiential travel by offering unique activities and opportunities for guests to connect with the destination on a deeper level.
- From cooking classes with local chefs to nature hikes led by expert guides, boutique hotels provide guests with meaningful and enriching experiences that create lasting memories.
Personalized Services for Signature Experiences
- Personalized services play a crucial role in enhancing the signature experiences at boutique hotels, as they allow guests to customize their stay according to their preferences and needs.
- From concierge services that arrange exclusive tours to in-room amenities tailored to individual tastes, boutique hotels prioritize personalization to create a truly unique and memorable guest experience.
- By paying attention to the smallest details and anticipating the needs of guests, boutique hotels ensure that every aspect of their stay is personalized and special.
Designing Innovative Signature Packages
- To design and implement innovative signature packages, boutique hotels should first identify the unique selling points of their property and destination.
- Next, they can collaborate with local experts, artists, and businesses to create exclusive experiences that showcase the best of the destination and offer something truly extraordinary to guests.
- By continuously seeking feedback from guests and adapting their offerings based on changing trends and preferences, boutique hotels can stay ahead of the curve and continue to provide exceptional signature experiences.
Future Trends and Innovations
The boutique hotel industry is constantly evolving to meet the changing needs and preferences of consumers. As technology advances and consumer behaviors shift, boutique hotels must stay ahead of the curve to remain competitive in the market. Let’s explore some of the future trends and innovations that are shaping the boutique hotel industry.
Sustainable Practices
With a growing emphasis on sustainability and eco-consciousness, boutique hotels are increasingly incorporating green practices into their operations. From energy-efficient lighting to water-saving initiatives, guests are more likely to choose hotels that prioritize environmental responsibility.
Personalization and Customization
As consumers seek unique and personalized experiences, boutique hotels are focusing on tailoring their services to meet individual preferences. This can include personalized amenities, curated experiences, and customized room designs to create a more memorable stay for guests.
Technology Integration
The integration of technology is becoming more prevalent in boutique hotels, with features such as mobile check-in, in-room tablets for guest services, and smart room controls. By leveraging technology, boutique hotels can enhance the guest experience and streamline operations.
Wellness and Mindfulness
Wellness tourism is on the rise, and boutique hotels are responding by offering wellness programs, fitness facilities, and spa services to cater to health-conscious travelers. Mindfulness activities such as yoga classes and meditation sessions are also becoming popular offerings in boutique hotels.
Culinary Experiences
Food and beverage play a crucial role in the overall guest experience, and boutique hotels are elevating their culinary offerings to provide unique dining experiences. From farm-to-table restaurants to cooking classes with local chefs, boutique hotels are focusing on creating memorable gastronomic experiences for guests.
Final Wrap-Up
Concluding our exploration of Boutique hotels, it’s evident that these establishments redefine hospitality through a blend of design, technology, and sustainability, promising guests a one-of-a-kind experience that transcends traditional hotel stays.
